NDJ Sustainable
Engineering,  LLC

OMITS

We help both drivers and riders save on monthly transit fee, and protect the environment and promote energy safety by reducing gas consumption!

Open Mode Integrated Transportation System (OMITS)

A next generation information infrastructure networking users, vehicles and the roadway system

    Commercialization

    Bergen County, NJ is the most populous county in New Jersey and has approximately 414,000 commuters, from which 18% (or 75,000 commuters) work at Manhattan, NYC. Of those who commute to NYC, more than half, or nearly 40,000 commuters, use private automobiles. Automobile drivers traveling from Bergen County to NYC have two primary entrances to NYC: the George Washington Bridge (GWB) and the Lincoln Tunnel (although negligibly few people may enter via the Holland Tunnel to the south). Between these two, the GWB is generally more convenient and has significantly higher traffic capacity than the Lincoln Tunnel. Furthermore, considering that the GWB has an average inbound daily flow of approximately 148,000 vehicles, it is clear that a very large percentage of those vehicles are automobile commuters from Bergen County, NJ. We can easily recruit 500 users from the population. The economic viability of the OMITS has been demonstrated by the potential pay-off when it is implemented in the New York Metropolitan area. For example, residents, who live in Tenafly and work a Columbia Morningside campus, need to commute about 12 miles crossing GWB. They may drive or use public transit of subway to GWB and then transfer to bus to Tenafly. If such a residence participates in OMITS, he or she may serve as a driver with average 3 seats available or a rider. For calculation purpose, we tentatively propose the credit for drivers is $0.15 per mile per seat and the charge for riders is $0.30 per mile. The cost comparison for different transit options is listed based on the survey of current fare/cost (Spring, 2012) and travel time.

Comparison of monthly commuting cost (22 workdays) for different transit options

Categories

Single driver

Public rider

OMITS Driver

OMITS rider

Transit fare

0

$264

($198)

$132

Toll fee ($12&3)

$264

0

$66

0

Parking

$178

0

$178

0

Car use ($0.5/Mi)

$220

0

$220

0

Total cost

$662

$264

$266

$132

    Notice that the service pricing is subject to change with the operation experience and research progress. In addition, Tenafly is a town of Bergen County fairly close to Manhattan, so the numbers above are very conservative. The social benefits are beyond the above measure including the travel time, transit fair fairness, service reliability and flexibility, and travel connections. In addition, the annual fuel savings would be around 3 millions of gallons, and the net CO2 reductions would be around 60 millions of pounds.

    Based on this assumption, we plan to bring the proposed OMITS system to market through the business model illustrated in the figure. In the first year of the actual OMITS operation, we will produce a demonstration OMITS system for operation with about 500 users in New York Metropolitan area, which is assumed to be a linearly increase with time and therefore the annual average is 250 users, which result in a revenue of about $150K. Then we will increase the size of the system and provide traffic information service to other stakeholders. The goal of the third year is to have over 2000 users and produce $1.19M revenue. In 4-6 years, we can scale up the system and extend our service to other cities. To finance this innovation, in the first two years, we will use the SBIR fund and risk investment from private funds. Once the technology is validated, we can promote the technology in the national and international market and thus produce licensing revenue. In the long term, we will develop a strong research and development program through the collaboration with Columbia University, and continuous grow the revenue through services, license, and new products.

    With the development of OMITS, NDJ will cooperate with Federal Government agencies, such as NYCT, NJTrans, and MTA, and share the traffic data with Transcom and 511NY up on the request. In the short term, NYCT has urgent need to solve the "last one mile" problem for public transit system, and thus to attract more riders for massive transportation. The OMITS may provide a new approach to solve the problem, which is addressed with NYCT. In the long term, some traffic control strategies can be developed with NYC through congestion fee and cost reduction, which can be integrated into the OMITS pricing system. NDJ will also work with the NYBPM team for new BPM models.

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